Sometimes a lawnmower is just a lawnmower

I find people who use brand names to refer to generic products, such as Hoover instead of vacuum cleaner or Crosby in place of cable clip, annoying. I don't really know why, but I'd imagine it is in some way related to my hatred for all forms of advertising. I'd much rather not have specific manufacturers referred to as though they are the primary or best example of a particular type of product. Kleenex is not the best brand of facial tissue, but when you ask your neighbor to pick up a box of them at the grocery store while they're out, you can bet that they will bring back a box of the established brand. Even if by "Kleenex" you meant Puffs.

Interestingly, I've had this low-level loathing as long as I can rememeber. I distinctly recall feeling it during a vocabulary lesson in the second grade. On Mondays Mrs. Popp would get one of those giant lined sheets of paper and clip it to the chalkboard with industrial-strength magnets and ask us to come up with at least 20 words at least 5 letters long that started with the same letter. The trick was we would have to come up with words who's second letters were all different--if we already had "apple" on the board, "aperture" would be rejected. We would try, most weeks, to get through most of the alphabet. When we came across letter pairings that didn't really work in English, for example xk, cd, sr, or mf, we would stop and talk about it (and usually giggle and try to pronounce the impossible syllables.) The week I recall so vividly was O week. We got to OX, and I knew it. The best word was Oxygen. I knew what it was, I knew how to spell it, and I even knew that through some sort of voodoo trees made it. I held a lungful of the stuff and waved my hand around like a lunatic trying to get my teacher's attention--partly because I thought it was a good word, but mostly because I wanted to remind her of how smart I was (just like I did every vocabulary day).

But alas. She picked Laura, who's hand was also in the air and who's reputation for being an imbecile was well known. Her suggestion for the vocabulary board? "Oxycute."

For readers who may not remember early-90's American tv ads, "Oxycute 'em" was (and may still be, I don't know) the catch phrase for Oxy astringent pads' marketing campaign, and a reminder that you should use their product to help clear up acne.

Mrs. Popp looked befuddled. "I'm sorry, I don't think that's a word."

"No, Oxycute. Like on TV. It means "get rid of zits." replied Laura. The heavy, already-pubescent 9 year old had a smattering of them near her temples to go along with her kids' shampoo-immune hair grease. Had I been older than 7 at the time I might have understood and sympathized that she was a clear victim of poverty in the American South. Like all of us she drank hormone-laced milk which screwed up her pituitary gland, but she also carried junk food lunches--chips, candy, coca-cola, cookies and string cheese--every day, a trend that at the time didn't send up as many red flags in teachers' minds as it should have. Her health and maturity were not being attended to, most of her words and phrases came from TV, she was kind-of dirty, she packed her own lunch of absolute garbage--she was a neglected child. Now I feel bad for her upbringing and hope she's doing something with her life that she feels proud of. At the time I thought she was stupid.

My mouth shot off, before I could stop it. "That's a nonsense word from a commercial. It's not real." Her glance was daggers, but quite a few of the other children laughed.

Mrs. Popp tried to salvage what she could of the situation. "I don't know the term, I'm sorry, but you said it means 'to get rid of zits'? Like, pimples?" We all laughed again at the word 'pimple.'

"Yeah, y'know, like Oxy pads." retorted Laura, determined to save face if she could.

"I think that's a proper noun." said Mrs. Popp, not unkindly. "Remember, our vocabulary words can be people, places, and things, but not specific people, places, and things. Anyone else?" My arm flew into the air again. The god-like second grade teacher's eyes appraised me briefly. "No, Kristen, you spoke out of turn. Who else?"

I was appalled. My perfect word was rejected because I was too much of an arrogant little shit to keep from hurting the dirty girl's feelings. I hated Laura. I hated Oxy acne-control products. I vowed I would never buy them, even if I got pimples worse than Laura's. (As it stands, I never have bought Oxy products, and my skin is far worse than Laura's, so I guess I stuck to my guns.)

After a lot of hints and effort on Mrs. Popp's part Vincent finally came up with "oxen" and it was entered onto the big word list in neat second-grade teacher handwriting. I tried to point out that "oxen" was shorter than 5 letters, but she addressed my claim without acknowledging my raised hand. "I know it's not 5 letters, but there's not that many words that start with OX so I think it's fine. In any case, it'll make the quiz on Friday a little easier! Is that what you three were going to say?" I lowered my hand, along with the other pedants, and nodded, defeated.

To this day brand names and marketing-generated words make me uncomfortable. I despise hearing product-specific words in conversation or the workplace. It cheapens conversation to hear trademarked words ("Hey, are you heading to Walgreens?") where generic ones ("I'm going to whatever drugstore I can find.") would suffice. It even puts me off my ease to refer to products and places by their market name, even if they're precisely what I'm buying or where I'm going. I could never work in fast food. ("Medium black coffee, please." "Do you mean a Grande Americano?" "No, I mean a medium black coffee. See the big metal thing with the brown liquid dripping out of it? That.") Like the way "Rockefeller Center Observation Deck" has the hip name, "Top of the Rock." I think that sounds marketing-y. I've been up there twice in a month (damn foreigners) and still think it sounds too stupid to say aloud. (I also strove tirelessly but to no avail to convince a friend that the tv program title "30 Rock" refers to the thirtieth floor, not the entire building, so no, we did not visit it.) Thankfully I rarely enter establishments that ask whether I'd like to "Super Size" my purchase, and I haven't purchased a McAnything since I was about 5. (It really does annoy food chain employees when you refuse to order anything by name. "Can I get your two-layered hamburger, please?" "My what?" "The one with two slabs of meat interspersed among three pieces of bread." "A Double Whopper?" "I guess that works too." Eventually I got so frustrated with the process that I gave up fast food, and a few years later, meat.) I just think, unless you've invented an entirely new product, or discovered an entirely new species, giving something a new name is tacky. It sounds stupid. I feel awkward when I say it, and I get annoyed and embarrassed when people correct me with their corporate-endorsed term. ("Can I take your order?" "Yes, can I get your mango-pineapple please?" "Which one--the Mango A-Go-Go or the Mango Mantra?" "the...mango...a...go-go..." damn people humiliate you with stupid words and charge an arm and a leg? I won't be going back.)

On a related note, I hate the word "nugget."